ABOUT US:

OUR STORY 

10.30.PM was born one quiet night, out of a simple frustration — why was it so hard to find clothes that looked good, felt better, and actually fit right?

What started as a nightwear label soon evolved into a full clothing brand that blends effortless style with personalized comfort. Every piece is made with high-quality fabrics and tailored to your measurements, so you never have to choose between fashion and feeling good.

Our mission is to make women feel confident, comfortable, and truly seen in what they wear.
Our vision is to redefine fashion in India with timeless, body-positive pieces that feel made just for you.

The name? It’s a reminder of when this dream began — 10:30 PM — a time for slowing down, tuning in, and dreaming big.

10.30PM is more than a brand. It’s your fit, your comfort, your moment.